Digital Marketing Specialist

About Techception

Techception is a next-generation SaaS platform built to help small and medium-sized businesses manage their operations, customer relationships, and growth through powerful CRM tools, automation systems, and integrated business solutions. Our mission is to simplify business technology and empower companies with intelligent tools that drive efficiency, productivity, and growth.

As we expand our global reach, we are seeking a highly skilled Digital Marketing Manager with proven experience in SaaS marketing to lead our digital growth strategy and drive customer acquisition.

Job Overview

The Digital Marketing Manager will be responsible for planning, executing, and optimizing Techception’s digital marketing strategy across multiple channels. This role requires deep expertise in SaaS marketing, performance marketing, SEO, and growth strategies to generate qualified leads and increase brand visibility.

The ideal candidate will have a strong track record of building scalable marketing funnels, optimizing paid advertising campaigns, and generating measurable ROI for SaaS products.

Key Responsibilities

Digital Marketing Strategy

• Develop and execute a comprehensive digital marketing strategy focused on SaaS customer acquisition and growth.

• Plan and manage multi-channel marketing campaigns including search, social media, and content marketing.

• Align marketing strategies with sales and product teams to drive revenue growth.

Paid Advertising & Lead Generation

• Manage and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.

• Develop high-converting SaaS lead generation funnels and landing pages.

• Monitor campaign performance and optimize for cost per acquisition (CPA) and return on ad spend (ROAS).

SEO & Content Marketing

• Lead SEO strategies to increase organic traffic and search rankings.

• Develop content strategies including blogs, landing pages, case studies, and product education resources.

• Implement keyword research and on-page/off-page SEO techniques.

Social Media & Brand Growth

• Manage Techception’s social media presence across major platforms.

• Create and execute campaigns that increase brand awareness and engagement.

• Work with designers and content creators to develop compelling marketing materials.

Marketing Analytics & Optimization

• Track marketing performance using tools like Google Analytics, CRM dashboards, and marketing automation platforms.

• Analyze campaign results and continuously optimize strategies for better performance.

• Develop reports on marketing KPIs including lead volume, conversion rates, and CAC.

Required Qualifications

• 3+ years of experience in digital marketing with a focus on SaaS products.

• Proven track record of generating qualified leads and measurable growth for SaaS platforms.

• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and PPC management.

• Experience with SEO strategies and content marketing.

• Familiarity with CRM systems and marketing automation tools.

• Strong analytical mindset and data-driven decision making.

• Excellent communication and team collaboration skills.

Preferred Skills

• Experience marketing CRM or B2B SaaS platforms.

• Knowledge of conversion rate optimization (CRO).

• Experience with email marketing automation and nurture campaigns.

• Familiarity with A/B testing and growth experimentation frameworks.

What We Offer

• Competitive salary with performance-based bonuses.

• Opportunity to lead marketing for a fast-growing SaaS platform.

• Career growth in a technology-driven environment.

• Collaborative and innovative team culture.

• Opportunity to work on global SaaS marketing campaigns.