Position Overview
Digilancer is seeking a creative and results-driven Social Media Manager to build and strengthen the brand presence of Digilancer Recruit across social media platforms. This role will focus on developing engaging content, growing online communities, and promoting job opportunities, employer partnerships, and career resources through strategic social media initiatives.
The Social Media Manager will be responsible for managing Digilancer Recruit’s social media accounts, creating compelling content, running campaigns to attract both job seekers and employers, and increasing engagement across platforms such as LinkedIn, Facebook, Instagram, TikTok, X (formerly Twitter), and YouTube.
The ideal candidate is highly creative, digitally savvy, and experienced in building brand awareness and engagement through social media marketing.
Key Responsibilities
Social Media Strategy & Planning
Develop and implement a comprehensive social media strategy to grow Digilancer Recruit’s brand presence.
Create content calendars aligned with recruitment campaigns, employer partnerships, and marketing initiatives.
Identify opportunities to promote job openings, employer success stories, and career development content.
Ensure social media efforts align with Digilancer’s overall marketing and growth strategy.
Content Creation & Publishing
Create engaging and informative social media content including posts, graphics, videos, and short-form content.
Develop content highlighting job opportunities, candidate success stories, employer partnerships, and career tips.
Write compelling captions and messaging tailored to each platform.
Coordinate with designers and video editors to produce high-quality visual content.
Community Engagement
Manage and monitor all social media accounts and interactions.
Respond to comments, messages, and inquiries from job seekers and employers.
Build an active online community around career development and hiring opportunities.
Encourage engagement through polls, Q&A sessions, and interactive content.
Campaign Management
Plan and execute social media campaigns promoting job openings, recruitment events, and hiring drives.
Run targeted campaigns aimed at attracting job seekers and companies to the Digilancer Recruit platform.
Collaborate with recruitment teams to promote active hiring campaigns.
Support employer branding campaigns for partner companies.
Brand Awareness & Growth
Increase Digilancer Recruit’s visibility across major social media platforms.
Identify trends and opportunities to increase brand reach and engagement.
Collaborate with influencers, professional communities, and educational institutions to expand reach.
Position Digilancer Recruit as a trusted career and hiring platform.
Analytics & Performance Tracking
Monitor social media performance metrics, including engagement, reach, follower growth, and conversions.
Analyze campaign performance and adjust strategies to improve results.
Prepare regular reports on social media growth and marketing impact.
Use data insights to optimize content strategy and engagement efforts.
Key Performance Indicators (KPIs)
Growth in followers and audience reach
Social media engagement rates (likes, comments, shares)
Traffic generated to Digilancer Recruit platform
Candidate and employer sign-ups driven by social media
Brand visibility and online presence
Performance of recruitment marketing campaigns
Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
3–5 years of experience managing social media accounts for brands or organizations.
Experience creating content for LinkedIn, Instagram, Facebook, TikTok, and other social platforms.
Familiarity with social media management tools and analytics platforms.
Key Skills
Social media strategy and content planning
Creative content development and storytelling
Community management and audience engagement
Social media analytics and reporting
Brand development and digital marketing
Communication and creative thinking
What Success Looks Like in This Role
Within the first 12 months, the Social Media Manager will:
Establish a strong and recognizable social media presence for Digilancer Recruit.
Grow the online community of job seekers and employers.
Create engaging content that promotes career opportunities and recruitment services.
Drive measurable traffic and user registrations to the Digilancer Recruit platform.
Position Digilancer Recruit as a trusted destination for hiring and career growth.
Why Join Digilancer
Digilancer is building a dynamic ecosystem designed to connect talent, businesses, and opportunities through technology and innovation. As Social Media Manager, you will play a key role in shaping the digital voice of Digilancer Recruit and expanding its reach to professionals and organizations worldwide.
This role offers the opportunity to work in a fast-growing environment where creativity, innovation, and impactful storytelling drive meaningful connections between talent and opportunity.
